AF Ventures
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AF Ventures has real skin in the game with a unicorn (Cirkul) and the massive $1.2B Siete Family Foods exit to PepsiCo, plus 8 total acquisitions. Jordan Gaspar comes from a legal background, not operating, which means she's more transactional than operational—good for deal structure, less helpful when you're drowning in supply chain issues. The 100% woman-owned fund angle is genuine, and they do seem to back female founders consistently. Their 2-3 week decision timeline is actually realistic for consumer brands, and the Inc. Magazine founder-friendly recognition for multiple years suggests they don't screw founders in the fine print. The challenge: they're relatively small ($50M-$100M+ AUM) so don't expect them to lead your Series B unless you're absolutely crushing it.
- —Best for: Mid-stage consumer brands ($5-30M revenue) needing retail connections and CPG expertise
- —Watch out for: Small fund size limits follow-on capacity beyond Series A
- —Known for: Actually delivering exits—Siete $1.2B, Cirkul unicorn, plus 8 other acquisitions
AF Ventures backs visionary founders building authentic, next-generation consumer brands that drive omnichannel innovation. The firm believes in actively supporting portfolio companies with operational expertise and strategic guidance, positioning itself as both a capital provider and a strategic partner.
AF Ventures typically looks for companies between $5-30M+ of topline revenue at the time of investment across food & beverage, health & wellness, personal and household care, beauty, and pet sectors. They invest at Seed stage with an average round size of $1.97M, Series A with $8.38M average, and Series B with $34.4M average.
Prior to founding AF Ventures, Jordan was an attorney at Morrison Cohen LLP where she advised venture and private equity firms and their portfolio companies on acquisitions, sales, mergers, and financings. She graduated from Columbia College and received her J.D. from Fordham Law School. She's the president and managing partner of the 100 percent woman-owned VC firm and has been spearheading investments into some of the fastest-growing and most well-recognized brands including Cirkul, Bubble, ByHeart, Hello Cake, Clio, and Jinx.
Based in Houston, deep consumer brand expertise. In 2013, he became COO of Innovari, Inc., was an Advisory Board Member of Instafuel (acquired by Shell) in 2016, and founded AF Ventures the same year. He joined Mistbox as Chief Commercial Officer in 2018. Has a mechanical engineering background from Texas A&M and operational experience in energy and commercial solar sectors.
Advanced expertise in science-based consumer brands. The PhD credential suggests deep technical expertise in evaluating science-backed consumer products and formulations, though specific background details weren't found in the search results.
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