Alliance Consumer Growth
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ACG has a proven track record with 17 exits to date and some genuine consumer brand home runs - but here's what founders need to know: they just raised a relatively modest $160M Fund V, bringing total AUM to $1B+. Josh Goldin is legitimately well-connected and has been doing this since before consumer brands were cool. Their sweet spot is $10-50M checks for companies doing $5-50M revenue, and they genuinely add value through their network. The real test is how they perform in today's tougher consumer environment - their last few years have been riding the DTC wave, but now they need to prove they can pick winners when growth is harder to come by.
- —Best for: Established consumer brands ready to scale with proven product-market fit
- —Watch out for: Smaller fund size may mean less follow-on capital in tough times
- —Known for: Legitimate consumer brand expertise and strong network of industry connections
Alliance Consumer Growth invests exclusively in emerging 'rising star' consumer brands across food, beverage, beauty, personal care, pet and apparel categories. ACG focuses on fast-growing, differentiated companies with strong brands and loyal customers, typically generating $5-50 million in sales.
Growth equity stage, targeting companies with $5-50M revenue, investing $10-50M per deal. Portfolio shows consistent focus on consumer CPG brands: beauty (iNNBEAUTY, Milk Makeup), food/bev (Athletic Brewing, Shake Shack, Suja), apparel (SKIMS), and personal care (OUAI).
Prior to co-founding ACG, Josh led The Lessing Companies, a consumer-focused private equity group, and earlier worked at Lehman Brothers in Executive Management and M&A. Named to Fortune's '40 Under 40' and Forbes' '25 Most Influential Kingmakers' multiple times.
Co-founded ACG in 2011 with extensive experience as a consumer products investor and collaborative partner to entrepreneurs. Works closely with management teams on brand-building strategies and growth initiatives.
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