Ampli Ventures
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Ampli is what happens when two ex-operators with actual GTM chops decide to build a proper SaaS-only fund in the Nordics. Hannah's sales background (iZettle, Meltwater) and Adrian's Bain consulting experience make them unusually useful board members who can actually help with the messy stuff like sales processes and unit economics. They're not just check-writers - they actively work on structuring and strategic direction with their portfolio companies. The fact that they're 100% SaaS-focused means they really understand the playbook, unlike generalist funds who treat every B2B company the same. Their €1-5M sweet spot and Nordic focus means they're not fighting the big global funds for deals, giving them better access and pricing.
- —Best for: B2B SaaS founders who want investors with actual GTM experience, not just financial engineering
- —Known for: Hands-on support with sales processes, unit economics, and strategic direction - they actually work
- —Sweet spot: €1-5M seed/Series A Nordic SaaS companies that need operational expertise, not just capital
Their mission is to support the best SaaS teams in the Nordics, helping them reach their full potential and contributing to the region's emergence as a leading hub for tomorrow's SaaS companies. Early B2B software investors built on GTM experience.
Sweden-based VC investing €1-5m per ticket size at seed and Series A in Nordic SaaS B2B companies. The firm maintains a 100% focus on fast-growing SaaS companies in their early stages, offering a long-term investment horizon without a mandated exit timeline.
Hannah has extensive operational experience from tech startups and SaaS businesses such as Soundtrack Your Brand, iZettle and Meltwater. Recently named "SaaS Investor of the Year", she sits on the board for a number of SaaS companies such as Mentimeter, All Ears, Insurely, Videoly & MedUniverse. Her office never missed a sales quota while she was the Managing Director at Meltwater Chicago.
Adrian has spent the last years advising leading technology companies and investors on acquisitions, growth and value creation at management consulting company Bain & Company in the Nordics and San Francisco. Prior to Bain, Adrian worked with growth investments at the investment company Alfvén & Didrikson. He is an active board member of Startdeliver, CarCare, Profitmetrics and Spiich Labs.
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