CAVU Consumer Partners
No summary available yet.
CAVU isn't your typical VC—they're operators who will literally redesign your packaging and walk you into Whole Foods buyer meetings. Poppi's nearly $2 billion exit to Pepsi and Once Upon a Farm's February 2026 NYSE debut prove their playbook works, but founders need to understand what they're signing up for. They're not passive investors—they'll reshape your packaging, rewrite your retail pitch, and walk you into buyer meetings. If you're not open to that level of hands-on involvement, CAVU isn't the right fit. Rohan's celebrity Rolodex is real (he literally discovered Poppi on Shark Tank), but the real value is their UNCOMMON platform that handles everything from creative to retail strategy. The downside? They describe themselves as "partners and operators first, investors second," which means expect them to have strong opinions about your business.
- —Best for: CPG brands ready for hands-on partnership and retail acceleration
- —Watch out for: Heavy involvement in operations—they're not passive investors
- —Known for: Celebrity partnerships, retail expertise, and billion-dollar exits
CAVU Consumer Partners invests in high-growth, iconic consumer brands across Food & Beverage, Wellness, Beauty & Personal Care, and Pet categories. Their mission is to democratize healthy living for all humans and their families, focusing specifically on the "better-for-you" branded consumer sector.
CAVU primarily invests in Series B and Series A stages, with their actual portfolio spanning food and beverage, beauty, pet care, and wellness. As of October 2025, they've invested in 36 companies with 1 new investment in the last 12 months. Check sizes range from $5M-$30M focusing on growth-stage opportunities.
Former Coca-Cola marketing executive who joined Glacéau as CMO and built Vitaminwater and Smartwater through celebrity partnerships with 50 Cent, Jennifer Aniston, and Tom Brady. Helped orchestrate Glacéau's $4.1 billion sale to Coca-Cola in 2007. Known as a recurring guest on Shark Tank and dubbed "Hollywood's Brandfather" for pioneering celebrity equity deals.
Spent 5 years at Scout Capital Management, a long-short hedge fund with over $9B AUM, before entering consumer investing. Named to Boston College's "40 Under 40" list in 2017 and recognized by Forbes as a "Consumer Catalyst" as one of the top dealmakers in the consumer space. Brings the financial and operational discipline to complement Rohan's brand-building expertise.
Joined CAVU in 2017 and was recently promoted to Managing Partner in early 2026, joining co-founders Brett Thomas and Rohan Oza as Managing Partners. Leads investments across the pet, human nutrition, and wellness verticals while helping shape CAVU's strategic direction.
Have a specific question about CAVU Consumer Partners?
Ask Bernie →