Conviction
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Conviction is the real deal - Sarah and Elad both have stellar reputations and genuinely know how to build software companies. They're not just check writers; they roll up their sleeves on product strategy, hiring, and go-to-market. The catch? They're extremely selective and have very high bars for traction and team quality. If you get them interested, you're probably onto something big, but don't expect them to take flyers on unproven concepts. They also move fast when they want to invest, so be ready.
- —Best for: B2B software founders who want genuinely helpful, hands-on investors
- —Watch out for: Extremely high bar for traction and product-market fit signals
- —Known for: Partner quality and deep enterprise software expertise
Conviction invests in early-stage B2B software companies that are transforming how businesses operate. They focus on companies with strong product-market fit, defensible moats, and the potential for category leadership.
Series A and B B2B software, with occasional seed investments. Heavy focus on enterprise SaaS, fintech infrastructure, developer tools, and vertical software solutions. Check sizes typically $5-15M.
Former Greylock partner who led investments in companies like Workday and Pure Storage. Known for her deep enterprise software expertise and hands-on approach with founders. Highly regarded for her product intuition and go-to-market strategy.
Serial entrepreneur and angel investor who previously founded Color Genomics and worked at Google and Twitter. Known for his operational expertise and extensive network in Silicon Valley. Popular author and advisor to many unicorn startups.
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