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Craft Ventures

San Francisco, CACRAFT-VENTURES
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Dossier Summary

David Sacks' venture firm focused on enterprise SaaS and marketplace businesses at seed and Series A stages.

Classification
Slugcraft-ventures
HQSan Francisco, CA
Stage FocusSeries A through growth-stage B2B software companies, wit…
Intel StatusAccepting submissions
🔥 BERNIE'S HOT TAKE

Craft is solid but comes with David Sacks baggage — he's brilliant but his Twitter persona can overshadow everything else. The fund has good returns and genuinely helpful operational expertise, especially for B2B SaaS scaling challenges. Sacks will give you brutally honest feedback that's usually right, even if delivered harshly. Jeff Fluhr is the steady hand and more founder-friendly day-to-day partner. They're not afraid to lead rounds and actually help with hiring and go-to-market, but expect direct (sometimes uncomfortable) conversations about your metrics.

KEY TAKEAWAYS
  • —Best for: B2B SaaS founders who want operational expertise and can handle direct feedback
  • —Watch out for: David Sacks' public persona potentially affecting your company's brand
  • —Known for: Strong B2B software returns and hands-on post-investment support
Investment Thesis

Craft Ventures backs B2B software companies with strong unit economics and clear paths to profitability. They focus on enterprise SaaS, fintech, and infrastructure plays where they can leverage their operational expertise to help founders scale efficiently.

Stage & Sector Focus

Series A through growth-stage B2B software companies, with a heavy emphasis on enterprise SaaS, fintech infrastructure, and vertical software. They typically write $5-25M checks and have shown consistent focus on companies with proven business models rather than moonshots.

Notable Portfolio
AirbasePlastiqSpotHeroOrumPipePersonaPilotTessian
Key Partners
David Sacks
General Partner

PayPal mafia member and former Yammer CEO who sold to Microsoft for $1.2B. Known for his strong product instincts and direct communication style. Founders either love his blunt feedback or find him intimidating.

Jeff Fluhr
General Partner

StubHub founder who built and sold the company to eBay for $310M. Brings deep marketplace and consumer internet experience. Generally well-regarded by founders for his operational insights.

Brian Murray
General Partner

Former Bessemer partner with deep enterprise software experience. Known for being founder-friendly and hands-on with portfolio companies. Less of a brand name but solid operational partner.

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