Felix Capital
London and Berlin-based creative industry venture fund investing in design-led consumer technology.
Felix has 11 unicorns in their portfolio including MUBI, Pigment, and Castore, with major exits like Deliveroo acquired by DoorDash for $3.86B in May 2025. This is the real deal — they called Peloton, Farfetch, and Goop when others thought they were crazy for focusing on 'lifestyle brands.' They famously missed Glossier and passed on Revolut because it wasn't in their core focus areas at the time, which shows both discipline and the cost of being hyper-focused. They're clear on what they want and act fast when they find it, preferring to build relationships early and long before any transaction. As a small focused firm, every investment matters, making them more aligned with founders. The trade-off: if you're not building a 'visual-first brand that shapes culture,' they're probably not your people.
- —Best for: Consumer brands with visual appeal and cultural impact, especially in food, fashion, wellness
- —Watch out for: Hyper-focused thesis means they'll pass if you don't fit their 'digital lifestyle' box perfectly
- —Known for: Early conviction on lifestyle brands others think are too niche, strong founder relationships
Felix has a consistent, thematic investment strategy, across new ways of living and working. They're a venture firm for the Creative Class operating at the intersection of technology and creativity, with a mission to partner with the best entrepreneurs – creative innovators empowering new ways of living. Their focus falls into three large buckets: digital commerce, digital media, and connected life. They back brands that are visual first and have a big impact on how we are entertained, access information, eat, wear clothes, and define who we are through new brand allegiances.
They've made 26 investments in Series A stage with an average round size of $18M, 16 investments in Seed stage with an average round size of $6.04M and 13 investments in Series B stage with an average round size of $21.1M. Their diverse portfolio spans Consumer, Retail, Enterprise Applications, FinTech and Vertical SaaS, with 83 Tech companies, 52 Consumer (B2C) companies, 40 Enterprise (B2B) companies and at least 35 companies focusing on Software. They offer flexible capital, investing $1 million to $20 million, typically in first or second rounds, and up to $50 million at growth stage.
He has worked in the technology industry for the past 20 years, prior to Felix as General Partner with Advent Ventures in London, and previously as an entrepreneur. A graduate of ESSEC in Paris and Bocconi University in Milan, he is fluent in English, French, Italian and Spanish. When Felix began fundraising for its first fund in 2014, most people told him it was impossible — a Europe-based thematic fund, but founders liked that Felix was obsessed with digital brands and how technology is changing consumer behavior.
He sits on the boards of TravelPerk, Papier, Frichti, Heetch and Urban Massage. He previously was a Partner at Atlas Global, a private equity fund, and has worked closely with various early-stage digital startups including Mirakl, Reedsy, 31Dover, and Pave.com. He's quoted as saying 'Focus is underestimated in this industry, but being focused is the best thing ever'. Before Felix, he was an M&A investment banker at ABN AMRO and part of the founding team of NT Valley, a software business for retailers.
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