High Peaks Venture Partners
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Primary is the real deal — they put their money where their mouth is with a 60-person team that actually does work for founders, not just sends newsletters. Companies in Primary's portfolio are 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out. The catch? Each partner does only 2-3 deals per year after screening ~100 opportunities, so getting their attention means you better be truly exceptional. They've engineered a "founder-sell" experience that feels more like joining an elite club than pitching a VC. The platform isn't just for show — Primary's GTM team partnered with us to source 325 prospect meetings, 17 paid trials, 8 new customers and $500K of ARR, all before our Series A according to one portfolio founder.
- —Best for: Late seed/Series A ready founders who can handle low-volume, high-conviction process
- —Watch out for: Getting lost in the noise - they screen 100+ deals per partner annually
- —Known for: Massive platform team that actually delivers results, not just networking events
Primary invests in founders building things the world hasn't seen yet — at the moment before the world believes. We're always excited to meet 99th-percentile founders building in B2B SaaS, built world, fintech, healthcare, infrastructure, and supply chain.
Seed-focused, NYC-based, resource-heavy platform (~50 people, 20+ full-time operators), low-volume partners (2–3 deals/yr after ~100 screens). Actually backs unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell across B2B SaaS, fintech, healthcare, and infrastructure — not just talking about disruption but funding it.
Before joining Primary, Cassie was Chief Customer and Commercial Officer for Marigold (formerly known as CM Group), an Insight Partners roll-up of marketing technology software including Sailthru, Campaign Monitor. Cassie invests in software companies and also helps portfolio companies to build and scale their sales, marketing, and customer operations. Primary runs one of the most resource-heavy platform models in seed VC with roughly 50 people including 20+ full-time platform operators, making their impact team about twice the size of their investing team.
Before coming to Primary, Sam was an operator and sales leader at Nomad Health, and he works with founders in a way that's deeply empathetic to the realities of startup life. This guy has got curiosity, raw smarts, and energy. Proving his hustle and domain expertise here at the firm, playing a big hand in developing excellent healthcare companies like J2, Jukebox, Dandelion Health, Perry Health, and Spark Advisors.
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